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RJER Creative — Brand strategy studio

Created to feel, not scroll.

As your Partner in Creativity, I’ll help you pen your story in a voice all your own.

Start a project
See the work

Positioning & strategy

Messaging & voice

Identity direction

Now booking new projects

Brand audits

Positioning

Naming

Messaging

Verbal identity

Social media

Launch planning

Brand audits

Positioning

Naming

Messaging

Verbal identity

Visual direction

Launch planning

The studio

So nice to meet you!

You’ve found RJER (sounds like “REY-jur”) Creative. I’m Rachel and I create content. I’m a storyteller at heart and an internet human at hand. As both a writer and visual learner, I have the uncanny ability to take on and develop a brand’s voice, curating cohesive, effective, organic content that speaks to its community.

Services

Forget cookie-cutter.

No matter how promising that “guaranteed” strategy or viral trend sounds, one size does not fit all. It pays to work with an adaptable content partner who will tailor an approach for your brand’s story.

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Social Media Management

Cultivate your community with content that engages them where they log in every day.

  • Content strategy, calendars, campaigns
  • Community engagement
  • Multichannel content creation
  • Performance and growth reporting
  • Social brand auditing and recommendations

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Copywriting

What does your brand‘s unique voice say about you? Start here for messaging that relates and leads to action.

  • Website and landing page copy
  • Email and newsletter campaigns
  • Product marketing copy
  • Brand voice guidelines

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Content Marketing

Trust RJER to curate the right photos, CTAs, articles, and other types of content to your site visitors.

  • Blog and article writing
  • Content strategy
  • Photo and visual curation
  • Cross-channel distribution

Process

Here’s what working together looks like.

You reach out

Email me or book a free, no-commitment Calendly call. We’ll introduce ourselves, get to the heart of your brand, and determine if RJER is the best partner tor your goals.

I build a proposal

This is the discovery or research phase. I’ll do my homework on your brand and put together a service package tailored to you. Once it’s ready, we’ll set up another time to meet.

I present, you decide

We’ll go over the proposal and pricing. You may have plenty of questions, caveats, even. Totally expected. Ask away, request changes, or take some time to mull it over before you decide.

We partner up!

When we’ve decided on the best plan, it’s time to make it official! We’ll sign on the dotted line so everyone is comfy going forward. Lastly, you’ll receive an onboarding welcome kit from RJER and we’ll get to work!

Selected work

Here are some projects out in the wild.

  • Financial Institution Site Content

    Financial Institution Site Content

    This financial cooperative sought to complete its newly designed site with a voice cultivated by the same rural Texas communities it serves.

  • Motorcycle Brand Content

    Motorcycle Brand Content

    This niche motorcycle industry manufacturer was on a mission to revamp its image and solidify its brand among a host of competitors. Site: Motor…

Bringing [Rachel] on as a contractor for our social media efforts was one of the easiest and best decisions I’ve made. Rachel is exceptionally organized, creative, strategic, and dependable – a rare combination in this industry. She not only generates thoughtful, innovative ideas, but she also executes them with precision and consistency.

Kacy Land, VP Marketing at Texas Farm Credit

Studio Notes

Notes from the studio

Thoughts on the wild world of social media, branding, tech, and how none of it matters… in a good way.

Hand-drawn portrait typing away at a computer

Frequently asked questions

Looking for answers ?

Who do you usually work with?

Small to medium businesses, small marketing teams, individual content creators or personalities, nonprofits and NGOs, web design teams, and established brands going through changes — a new offering, a new audience, or a brand that no longer fits.

Will you create content for me?

Yes, if your strategy needs it. Sometimes brands already have a plethora of content in the form of images or videos, or they have the ability to capture content in-house and just don’t know what role this media could play in their socials or on their sites. We’ll discuss what you already have and what you need in our initial meeting.

Do you design logos?

As part of a larger brand strategy that we’re already taking on, yes. As a one-off service, no.

How much do you charge?

Every quote is scoped to what you need and is charge on a per-project basis, with retainer and one-off options available depending on your goals. After a short intro call, you’ll receive a proposal with clear options, deliverables, and pricing breakdown.